Silverwest Hotels Announces New General Manager At Element By Westin Hotel in Basalt, Colorado
Sally Alward Joins Silverwest with More Than 25 Years Experience in Hospitality and Management
DENVER – May 17, 2016 – Silverwest Hotels LLC (“Silverwest”), a Denver and Kansas City-based investment and management company, today announced the appointment of Sally Alward as General Manager for the Element Basalt – Aspen hotel in Basalt, Colorado. In her new role, Alward will be responsible for all hotel operations and staff.
“We’re very happy to be adding a person of Sally’s caliber and experience to our team at the Element Basalt,” said Charlie Peck, Silverwest’s COO. “Sally is an accomplished manager with a strong track record of building hospitality teams that exceed guest expectations, and we’re excited to be welcoming her to Silverwest,” added Peck.
Alward began her career in hospitality as a Group Sales Manager for a full-service hotel in Vail, Colorado, after earning a Business Marketing degree from Ferris State University in Michigan. After working her way to Senior Sales Manager for Vail/Beaver Creek Resort Properties and Director of Sales and Marketing for a select service hotel in Beaver Creek, Alward moved to a privately owned destination management company in Aspen, where she developed partnerships with hotels to become their preferred vendor.
Alward’s career most recently took her to New Hampshire, where she served as Director of Sales and Marketing for a hotel in North Conway before taking over as General Manager of a hotel in Tilton.
“I’m delighted to begin this new adventure with Silverwest and the Element Basalt – Aspen,” said General Manager Sally Alward. “I’m really excited to return to Colorado, where I lived for many years, and to be here in the Roaring Fork Valley with all of its history and natural beauty is such a bonus,” she added.
About Silverwest Hotels
Silverwest Hotels, LLC, is an investment and management company formed in 2014 by experienced hotel and resort executives Edward Mace and Charles Peck. Silverwest currently owns and manages a growing number of hotels and developments in multiple Colorado destinations, the Big Island of Hawaii, San Antonio, Texas, and West Des Moines, Iowa. The company is a joint venture that brings Silverwest together with the real estate investment management platforms and expertise of Mariner Real Estate Management, LLC, and an affiliate of Global Endowment Management. Mariner, based in Kansas City, is a real estate private equity firm focused on opportunistic investments in the commercial real estate market. Global Endowment, based in Charlotte, N.C., is an independent investment manager offering an endowment-style investment program to institutional investors, family offices, individuals and other sophisticated investors. Please note, nothing herein constitutes a solicitation to invest in any products managed by Silverwest Hotels LLC, Mariner Real Estate Management LLC or Global Endowment Management LLC.